From May 11 to May 14, 2026, Fiera Milano Rho will once again host one of the most important international food and beverage trade fairs in Europe. TuttoFood 2026 has rapidly evolved into a strategic platform for the global agri-food industry thanks to the collaboration between Fiere di Parma and Fiera Milano, with the support of the Ministero dell’Agricoltura e della Sovranità Alimentare, Regione Lombardia and Regione Emilia-Romagna.
Over the last few years, the event has expanded dramatically, becoming increasingly competitive with major European trade fairs such as Anuga and SIAL Paris. The 2026 edition is expected to set new records both in terms of attendance and international business activity.
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Record-breaking numbers for TuttoFood 2026
The 2026 edition is expected to be the largest in the history of the event. Organizers describe the exhibition as completely sold out, with all available exhibition spaces already booked months in advance.
TuttoFood is no longer just a food fair: it has become a global networking platform connecting producers, distributors, retailers, importers, chefs and hospitality professionals from all over the world. This international positioning explains why the event has become increasingly important for the global food business industry. According to official projections, TuttoFood 2026 will feature:
- more than 5,000 exhibitors
- over 4,000 international top buyers
- more than 100,000 professional visitors
- participants from around 80 countries
- 10 fully occupied exhibition halls
- approximately 85,000 square meters of exhibition space
Compared with the previous edition, growth figures are particularly impressive:
- +15% exhibition area
- +20% exhibitors
- +33% international buyers
Organizers aim to strengthen Milan’s role as one of Europe’s leading food business capitals.
How the trade fair works and why it matters
TuttoFood 2026 will run for four days and will host not only exhibition stands, but also conferences, tasting sessions, business meetings and networking events dedicated to the future of the global food industry.
The event is specifically designed to encourage direct business relationships between companies and international buyers. Many of the invited buyers are selected through dedicated international programs developed in collaboration with ICE – Agenzia per la promozione all’estero. Among the most anticipated events of the 2026 edition are:
- the International Forum of Italian Cuisine
- more than 200 conferences and business meetings
- sustainability and retail innovation panels
- cooking shows and tasting experiences
- international food excellence awards
The event will also focus heavily on emerging trends such as organic food, plant-based products, sustainability and AI-driven food technologies.
The enormous value of the Italian food industry
Part of TuttoFood’s success comes from the extraordinary strength of Italy’s agri-food sector, one of the pillars of the national economy. Recent estimates suggest that the broader Italian agri-food supply chain is worth more than 620 billion euros, while exports continue to hit record levels above 70 billion euros per year.
Italian food products remain among the most recognizable and appreciated worldwide. Wine, pasta, dairy products, olive oil and processed foods continue to drive international demand for Made in Italy products. The strongest segments include:
- wine and beverages
- pasta and bakery products
- dairy industry
- processed meat products
- organic food
- food technology and packaging
In this context, trade fairs such as TuttoFood are increasingly strategic for expanding exports and strengthening global commercial partnerships.
A global food market worth trillions
The global food and beverage industry is now worth more than 9 trillion dollars worldwide, making it one of the largest economic sectors on the planet. Growth is being driven by several key factors:
global population growth
expanding middle classes in emerging economies
e-commerce development
premium and organic products
innovation in horeca and food services
TuttoFood aims to position itself among the world’s leading food business platforms by leveraging Italy’s strategic role within the European agri-food market.
How much does it cost to exhibit at Rho Fiera?
One of the less visible aspects of an event like TuttoFood concerns the enormous investments made by exhibitors.
Renting exhibition space at Fiera Milano Rho can cost companies tens of thousands of euros, especially for customized stands and premium locations. Industry estimates suggest that:
- medium-sized stands can cost tens of thousands of euros
- the largest installations may exceed 100,000 euros overall
- international exhibitors invest heavily in logistics, design and hospitality services
For many companies, however, participation is considered essential because of the commercial opportunities generated during the event.
The challenge against Anuga and SIAL
TuttoFood has significantly strengthened its international reputation in recent years, increasingly positioning itself alongside Europe’s most established food trade fairs.
Its strategic collaboration with Koelnmesse — organizer of Anuga — has further reinforced Milan’s global ambitions within the food business industry. Some of the most interesting aspects of the 2026 edition include:
- record participation from the MENA region
- strong growth of Asian exhibitors
- increasingly immersive exhibition stands
- major investments in sustainable food technologies
- expanding role of AI solutions in food production and logistics
Several multinational companies are expected to build highly sophisticated exhibition spaces designed as immersive brand experiences.
Milan wants to become Europe’s food business capital
The long-term ambition behind TuttoFood is increasingly clear: turning Milan into one of Europe’s permanent capitals for international agri-food business. The city benefits from world-class infrastructure, global transportation links and a long-standing tradition in organizing major international exhibitions.
TuttoFood 2026 is therefore much more than a trade fair. It is becoming a symbol of Italy’s growing influence within the global food industry and of the increasing competitiveness of the Italian exhibition sector on the international stage.
